Product Marketing Consulting with Jason Quey

Marketing has been a frustrating process for us at Decibite. Before we started working with Growth Ramp, we had no idea who our target customer was.

Jason interviewed our customers, did market research, showed us where we were, and who we wanted to help. He then executed the strategy which more than doubled our ARR in 6 months. This was a huge game-changer. They did everything that we were wanting to do and more. This was a huge weight off my shoulders and helped me avoid burnout.

Jason got us back on track and his efforts have pushed us further in one month than a year on our own. Working with Growth Ramp was like riding on a couch getting pulled behind a ski-doo. Sometimes you’ll get a little snow on your face, but it was the exciting ride we were looking for.

After talking to 20-30 agencies, I wasted dozens of hours listening to their pitch on calls, proposals, and case studies. These agencies kept suggesting tactics like Facebook Ads, email marketing, or LinkedIn outreach, but I never felt confident in their marketing strategy.

When I found the Growth Ramp site, my team was skeptical, but I could tell Jason ‘gets’ startups. For example, they were talking about pricing strategy and no one else was talking about pricing. Was Jason the silver bullet I was looking for?

Jason gave us impartial insights on our customers, competitors, and market, which was eye-opening. They also gave us the data on key differentiators & our value proposition. We hired him to get us sales meetings & demos and they got us 41 sales meetings with companies like Amazon, Old Navy, Weight Watchers, and some smaller companies too in four months. We then doubled our contract with Growth Ramp.

Marketing hires are very hard. Everyone I talked to told me I needed at least six months to start seeing results. None could prove to me they understood my market, my product, or my customers.

When I approached Jason, I was coming in cold. But they estimated I could make it all back with a price increase campaign in two months. 

In two months, I got data from my customers on my pricing, why some weren’t buying, what features to add for a new price plan, and so much more. 

If I were to hire a general manager or CMO, I’ll use Jason’s research to ramp them up. They handed me everything I needed on a silver platter.

After the price increase campaign, we’ve been adding new customers at the same growth rate. We didn’t lose a single customer from the price hike and customers did not question the change. Furthermore, I made my money back in two months as Jason promised.

I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without data, you’re likely leaving money on the table.