Aventon was climbing in the ranks for "electric bikes," but I wanted more high impact ideas for my SEO tests. To source more test ideas, I brought in Dan Shure to consult for us.
With Dan's guidance, we ranked #1 for "electric bikes" and similar keyword phrases. We also started ranking articles even better in Google Discover, which I estimate more than covered the price of his consulting. He also showed how Google seemed to prioritize Wikipedia to rank for "electric bike," even though it didn’t appear in common SERP features.